SAN FRANCISCO, September 28, 2017 — Hustle, a peer-to-peer (P2P) messaging platform that scales and humanizes the way that organizations communicate with people, today announced the appointment of Ysiad Ferreiras as the company’s Chief Operations Officer, reporting to CEO Roddy Lindsay. Ferreiras brings deep expertise in sales, operations, culture development, talent strategy, and leadership development to the Hustle executive team.
Ferreiras’ new role as COO at Hustle comes after having joined Hustle in 2015, initially as a Director of Sales recruited by Hustles Co-Founder and Director of Product, Perry Rosenstein. With Ferreiras’ leadership in Sales, Hustle went from being a pre-product market fit company to a fast-growing business in multiple markets. In April of 2017, Lindsay promoted Ferreiras to Vice President of Sales, Marketing, and Talent, which has led to Hustle’s growth from 15 to 60 employees in just over 6 months. Ysiad’s hire comes at a key time as Hustle builds out an impressive senior leadership team and continues its evolution as the leading P2P (peer to peer) text messaging platform.
“It’s a privilege to be trusted with the role of COO at Hustle,” said Ysiad Ferreiras. “I continue to be blown away by our entire company’s commitment to empowering true social impact for our customers and creating a team that’s as diverse as the clients it serves – all while creating an extremely attractive business from a revenue perspective.”