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ISSUE – Dec. 29 | Snap’s IPO Roadshow Message: We’re the Next Facebook, Not the Next Twitter

When Snap Inc. goes on the road next year to market its initial public offering, it will be touting more than its popular virtual-messaging service.

Evan Spiegel, the company’s 26-year-old founder, is expected to figure prominently in conversations with investors during the marketing process, known as a roadshow, according to people familiar with the matter. Snap’s IPO bankers and executives are planning to portray Mr. Spiegel as a visionary who knows how to create products for his coveted millennial peer group, the people said. [ WSJ 

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