ISSUE – Fab. 01 | What it’s like to raise money when you’re Gwyneth Paltrow

It’s not uncommon for Silicon Valley investors to get a money pitch from a celebrity who moonlights as an entrepreneur: Jessica Alba founded the Honest Company. Brooklyn Decker in recent months has been meeting with venture capitalists on her startup, Finery. And Gwyneth Paltrow has pitched investors on Goop, the easy-to-criticize media and commerce company she launched from her kitchen. So, what’s it like to be pitched by Gwyneth Paltrow? Let’s ask Gwyneth Paltrow. [ Re/Code ]

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