ISSUE – Fab. 12 | Axel Springer is investing in Magic Leap for some reason

Magic Leap is the gift that keeps on giving. The company has been working for years on augmented reality technologies and raised a gigantic pile of cash on the way. German media company Axel Springer is announcing today that it is investing an undisclosed amount in Magic Leap.

The German company is taking a stake in Magic Leap through its Axel Springer Digital Ventures division. In its press release, Axel Springer says that Magic Leap represents a good opportunity when it comes to consuming journalistic content and classifieds in a novel way (though I’m not convinced people want to read about garage sales in augmented reality). [ Tech Crunch ]

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