ISSUE – Fab. 15 | This Venture Capitalist Thinks E-Commerce Startups Shouldn’t Fear Amazon

Kirsten Green formed Forerunner Ventures, an early-stage venture capital firm focused on commerce, in 2010 when she noticed a shift in commerce.

“The commerce market was really up for imagination,” Green told Term Sheet. “The access to information had changed everything from what consumers were buying to where they were buying it to how they expected to buy it.” [ Fortune ]

ad ad