ISSUE – Feb. 13 | Snapchat’s first investor explains why the app is so confusing to use

One of the longstanding criticisms of Snapchat is that the app is confusing and not very intuitive to use. Snapchat’s parent company, Snap Inc., even went so far as to include a guide on how to use the app in its public offering paperwork with the SEC. The reason Snapchat can feel hard to understand happens to be the same reason it’s popular with younger people, according to Snapchat’s first investor, Jeremy Liew of Lightspeed Ventures.

In a comment on a recent Medium post titled “Why Snapchat’s Design is Deliberately Confusing,” Liew explained that Snapchat’s design “is confusing to some because it breaks traditional metaphors and conventions for app design. Hence it is confusing to those who are expecting those conventions.” [ Business Insider ]
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