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ISSUE – Jan. 29 | Welness startup Hims enters the unicorn club with $100M investment

Hims,  known by many for its phallic New York subway advertisements, has raised an additional $100 million in venture capital funding on a pre-money valuation of $1 billion. The round was first reported by Recode and confirmed to TechCrunch by sources with knowledge of the deal.

A growth-stage investor has led the round, which is ongoing, with participation from existing investors. Our source declined to name the lead investor but did say it was a “super big fund” that isn’t SoftBank  and that hasn’t previously invested in Hims. [ Tech Crunch ]

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