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ISSUE – July 23 | Is This the Woman Who Will Save Uber?

A little over a year before Bozoma Saint John became the first chief brand officer at Uber, the transportation company’s best hope to rehabilitate its tarnished image, she hailed a ride from the Four Seasons hotel in Austin, Tex., to a nearby business dinner. What pulled up was a wreck.

“Hey, nothing’s going to happen to me in this car, right?” Ms. Saint John said half-jokingly to the driver. “You can drive, right?” [ NY Times ]

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