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ISSUE – Mar. 15 | Zenefits founder Parker Conrad takes another crack at HR onboarding

Parker Conrad’s last venture at Zenefits didn’t end so well with his departure as CEO and the company having to re-orient itself. But he’s once again starting a company that will figure out how to build an employee system of record and management, starting off with smoothing out the process of on-boarding employees and focusing on other major life events for those employees.

Conrad’s new company is called Rippling, which is launching today. The goal is to turn the process of bringing on an employee and assigning them hardware and the services they’ll need to operate — like Gmail or Salesforce — right away. Rippling integrates with a bunch of major services on the back-end and automatically assigns those accounts to new employees, and also helps managers set up payroll in several states.

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