ISSUE – Nov. 29| How food media brand Chefclub reached 1 billion organic views per month

Chefclub hasn’t attracted a lot of headlines over the years as it has only raised $3.5 million. But it is slowly building a major media brand on social media platforms as it now competes directly with Tastemade and Tasty.

Compared to more traditional recipe websites and brands, Chefclub focuses exclusively on the intersection of food and entertainment. If you’ve watched a few Chefclub videos, your reaction is probably something along the lines of “oh no they didn’t.”

You’ll see a lot of melted cheese, and somehow cooking often involves deep frying all the things. Some people around me are obsessed with those videos even though they’d never consider watching a cooking show on TV. [ Tech Crunch ]

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