DALLAS, TX - NOVEMBER 20:  Gwyneth Paltrow attends the goop pop Dallas Launch Party in Highland Park Village on November 20, 2014 in Dallas, Texas.  (Photo by Layne Murdoch Jr./Getty Images for goop)

ISSUE – Oct. 10 | One of Goop’s Earliest Investors Says Gwyneth Paltrow Is ‘a Creative Force’. Felix Capital has invested in companies including FarFetch (which just IPOed), Peloton, Mejuri, Highsnobiety — and the one I’m personally most intrigued by — Goop.

Felix Capital founder Frederic Court likes to invest in founders long before their ventures are considered real businesses. The London-based venture firm backs “digital lifestyle” companies with a customer base that exhibits cult-like loyalty to the brand. [ Fortune ]

Checkout Felix Capital’s Deals, Exits and Fund Raised Data. 

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