EricRies

ISSUE – Oct. 14 | In Eric Ries’ new book, he tells companies to turn every unit into a cash-strapped ‘startup’

All companies are startups until they aren’t. Many struggle to find their way back, too. It’s not the days of constrained resources or terrible pay or the heart-stopping uncertainty that they’re missing, of course. Instead, the problem is that it’s a lot harder to implement change at an “established” organization, particularly one that’s making money. Yet the smartest companies know change is crucial. As journalist Alan Deutschman wrote a dozen years ago, including in a book of the same title: “Change or die.” [ CrunchBase ]

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