Much has been written about the Russia-Facebook advertising scandal of 2017. The episode has revealed the first (and maybe only) achilles heel for Facebook CEO Mark Zuckerberg.
His profit-making machine depends on being one of the two main outlets (the other being Google) where the world spends its $500 billion+ in advertising dollars. Yet, as we saw earlier this year with Google’s YouTube video issues, brands are willing to forego the potential massive reach of these platforms when they are associated with things they find unsavory. In the YouTube case, brands didn’t trust Google to keep their reputations intact. [ VentureBeat ]