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ISSUE – Oct. 21 | NBCUniversal is doubling its bet on BuzzFeed by investing another $200 million

A year after making a major investment in BuzzFeed, NBCUniversal is doing it again. Sources say Comcast’s TV and movie arm is finalizing a deal that will put around $200 million into the digital publisher, at a valuation of around $1.7 billion. Those are roughly the same numbers NBCUniversal used last year, when it first invested in BuzzFeed— except that deal gave BuzzFeed a post-money valuation of $1.5 billion. NBCUniversal made the first BuzzFeed deal at the same time it also invested $200 million into Vox Media, which owns this site. [ Recode ]

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