Katrina Lake, co-founder and chief executive officer of Stitch Fix Inc., smiles during a Bloomberg Technology television interview in San Francisco, California, U.S., on Monday, May 15, 2017. Lake discussed the company's success and future plans. Photographer: David Paul Morris/Bloomberg

ISSUE – Oct. 23 | Unboxing Stitch Fix’s S-1

When Zuiily went public in 2013, it sparked a resurgence of interest in an otherwise lagging e-commerce market. Quickly trading up to reach an $8B market cap — valuing the company at over 10 times revenues — Zulily became the poster child of the flash sales boom.

Over the ensuing months and years, concepts such as curated commerce, conversational commerce, flash sales, contextual commerce, digitally native vertical brands, subscription commerce and assisted commerce became a frequent part of the startup lexicon. [ Tech Crunch ]

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