ISSUE – Oct. 23 | Why Your Startup’s Founding Team Needs A Designer. Ellevest CEO Sallie Krawcheck learned that design is a data-gathering process, not just making things look nice.

I’m not a designer. Neither is my company’s cofounder, Charlie Kroll, but when he suggested hiring a chief design officer for Ellevest, the digital investment platform for women that we launched this year, I listened. I’d spent a career in the corporate world before turning entrepreneur, whereas Charlie has a startup background. I had always thought of good design as making things look nice, but have learned it’s much more than that—especially if you’re starting a business that aims to change individuals’ behaviors, not just capitalize on their existing ones. [ Fast Company ]