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ISSUE – Oct. 30 | Whoop, maker of the fitness tracker that pro athletes love, is now valued at $1.2 billion

Some of the biggest names in sports are investing in the wearable company Whoop amid a global pandemic. The fitness tracking company announced Wednesday it closed a $100 million financing round, valuing it at $1.2 billion. The latest round of investors includes Super Bowl MVP Patrick Mahomes, champion golfers Rory McIlroy and Justin Thomas, Arizona Cardinals wide receiver Larry Fitzgerald and two-time NBA Finals MVP Kevin Durant (via his business venture ThirtyFive Ventures). Whoop makes fitness trackers that can monitor vitals like movement, sleep and workouts. It’s been the fitness tracker of choice for a number of recognizable pro athletes, and has been used to help monitor potential symptoms of Covid-19 as sports came back after play was suspended due to the pandemic in the spring. [ CNBC ]

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