vp1

ISSUE – Sep. 26 | NEW TWIST ON VENTURE CAPITAL TAPS A WELL-CONNECTED VILLAGE

VENTURE-CAPITAL INVESTING OFTEN resembles a competitive blood sport, with hundreds of firms battling to get into the best deals. There are only so many good deals to go around, and the hottest startups don’t always pick the firms with the most money. Promising companies often choose their investors based on the firm’s reputation, the services it offers—such as help with PR or recruiting—or its Rolodex of industry power players.   For firms to stand out, it helps to have a few successful entrepreneurs and tech luminaries as partners, advisers or investors. Many successful executives invest heavily in startups and venture funds. Village, a new Bay Area venture firm that launches publicly Monday, took that idea to the extreme. The firm has recruited a long list of “featured luminaries” as investors. [ Wired ]

ad

ad