“Pokémon Go” The Rise of Augmented Reality

Pokémon Go is perhaps the biggest and most successful augmented reality game. People are hunting down Pokémon on their office desks, in hospital rooms, and even in bathrooms. Pokémon Go is a location-based augmented reality mobile game developed by Niantic.

“This shows a big shift for Nintendo, from being a hardware company to a software company,” says Bryan Buskas, chief customer officer at AdColony, a division of Opera Mediaworks, where he oversees more than $250 million in revenue from gaming companies. “It also signals Nintendo may bring valuable mobile (intellectual property) to consumers in the future, with titles such as Mario Brothers and the Legend of Zelda.”

In less than a week it has become the most downloaded app of the moment in Apple’s App Store.  According to SimilarWeb it has become a part of our daily life, in some cases more than Snapchat and Facebook. It has taken over Twitter, caused roving bands of nostalgic obsessives to convene on public spaces, and created discontent in relationships. Moot point is Pokémon Go has spread like wildfire