The Shoppable enables the integration of e-commerce into third party websites, effectively transforming publishers into retailers. The Shoppable platform aggregates products from many retailers into a single database. New York Shoppable founded in 2011, specialized in universal checkout technology and distributed commerce solutions for affiliates and merchants. This is Series A funding for this E-commerce focused startup, previously they raised 1.5M in 2012 as a seed investment.
The mechanism behind the shoppable is to sell via a universal cart without interrupting the readers which mean readers or visitors does not have to leave the website and can purchase multiple time. It is a shadow shopping cart that you do not have to carry but always there to help you. Sounds like the dream perfect software for shopping lovers. According to the Founder & CEO Heather Marie : “Really good use of mobile marketing automation technology and the omnichannel is all about using data to send the right message at the right time to the right person to give them what they need,” she says. But, she warns, it needs to be good-quality engagement.“We have to use all the data these platforms give us to inform our solutions,” Rogers adds, “but at the end of the day it comes back to treating customers like humans.”
The company has a mission to make the entire internet Shopping friendly. They have over 75.1M monthly signed visitors and the Platform is very robust and compatible.
SHOPPABLE FUNDING : $5M IN 3 ROUNDS : [ Via Venture Pulse Data ]
|Date||Funding Amount||Funding Round||Lead VC/Investor|
|Aug, 2016||$3.5M||Series A|